A PRODUCTION WORLD WITHOUT OVERSPEND, OVERSPILL AND OVERCOMPLEXITY
As brands continue to take more control and push for greater efficiency and scale, in-house teams are increasingly taking center stage. I believe the hybrid model offers the best of both worlds, blending in-house expertise with external partnerships.
Marketing production is evolving—teams are scaling, enhancing capabilities, and balancing internal and external resources. Embedding hybrid expertise in-house is essential to optimise operations and ensure smooth collaboration between brands, agencies, and production partners.
Having been at the forefront of the in-house agency movement, I understand the nuances of this approach. This experience has led to successfully transforming operations, building creative production teams, scaling teams during growth periods, and optimising processes for global brands such as LEGO, Booking.com, Rituals, Gymshark, Bugaboo, and many more. While I believe in streamlining efficiency, the true value of how I work lies in always striving for the highest level of creativity.
I support brands through transformation.
Throughout my career, I have come to realise that supporting in-house teams as an external partner isn’t enough. I bring transparency and intrinsic value inside the brand to create the impact every brand is looking for.
MARKETING PRODUCTION
Having an experienced executive producer in the team calms every nerve.
My expertise lies in cross-functional marketing production, with experience in brand, agency, and production. I am used to wearing many hats, seamlessly shifting between roles as both brand/agency producer and executive producer.
FEMALE LEADERSHIP
Long-term stability and success are built within a supportive environment.
This is why I always lead with emotional intelligence. Balancing strength with compassion, my workplaces are productive, human, and deeply supportive.
Up-skill and Upscale
From TV shows to documentaries to global campaigns (Paid, Earned and Owned) and brand narratives across digital, I ensure every team is not just on par but truly elevated, and strongly capable of scaling.
TRANSPARENCY
Maximum efficiency, no more smoke & mirrors
Having worked on both sides of the budget, I know how to optimise resources for impact, meaning no hidden fees, and no unnecessary costs.
Operational Force
Because strategy without execution is just a plan.
I make things happen. Like M from James Bond (comparing but not comparing), I am resourceful, strategic, and calm under pressure. In addition to ensuring everything runs smoothly and efficiently, I believe in making sure the work stays enjoyable. Everyone is treated with respect, and the room is always filled with good energy.
Resourcing
Finding the right creative partner is crucial.
It’s not just about skills—it’s about attitude, vision, and cultural fit. Through extensive mapping, I source new partners or help you find the right superstar for your team—whether long-term or short-term, from designers to producers and post-production talent. Think of me as the time you don’t have to find the perfect match